THE SEVEN SINS - Store Experience Design for Torani

STORE REVIEW
MITHYAA - The Seven Sins Collection
The Seven Sins
Symbols assigned for every sin along with their Scents
LUST - The jagged edges and bounding curvatures intricately symbolize the turmoil of emotions, encapsulating a recurrent loop that represents the conflicting yet entangled nature of desire.
GLUTTONY - A fleeting notion to possess and acquire more burgeons into a series of repetitive desires, depicted through the interplay of curves and straight lines. These elements symbolize the multifaceted nature of greed, illustrating an insatiable longing to amass beyond necessity.
VANITY - The hexagonal structure, defined by its sharp and jagged edges, symbolizes the destructive and toxic nature of envy. In contrast, the circular frame signifies the continuous cycle of negative emotions and the entrapment of ill feelings that envy tends to perpetuate.
WRATH - The sharp, straight edges of the triangles evoke the explosive nature of anger, while the encompassing circle symbolizes an individual's relentless endeavor to navigate and confront overwhelming emotions, persistently striving to overcome and channel these intense feelings.
GREED - The circles symbolize two entities drawing closer, eventually becoming intertwined to the extent that their individual identities are subsumed, creating a singular entity where their distinct personas are lost within each other's embrace.
ENVY- The hexagonal form, characterized by sharp, jagged edges, embodies the destructive and venomous essence of envy. Contrasted against the circular frame, it encapsulates the recurring cycle of negative emotions that envy often perpetuates.
SLOTH - The presence of curves and loops hints at the notion of self-centeredness and self-importance, serving as visual metaphors that reveal an individual's core insecurities.
FINAL RENDER
This project is a mockup for a Store Design assignment along with brand research. Pictures have been taken directly from Torani's official Instagram handle.
THE SEVEN SINS - Store Experience Design for Torani
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